Archives for 2014

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Dec17

Localism & Internet TV: Can it coexist?

Does Localism Still Matter?   This is the big question much of the broadcast media has been asking recently. With the rise of Internet-based TV, many are decrying the end of local television. Their theory? That as more of the market consumes VOD content...
Dec10

Mark Cuban is Right: Netflix is Good for Pay TV

Mark Cuban knows a thing or two about the internet. So when the owner of the Dallas Mavericks declared that Netflix and cable TV need each other, people listened. He’s right, but Local Channels still aren’t available for Live Streaming. Broadcasters...
Nov20

Video – TotalCast and Local Affiliate TV Everywhere

Watch this video to learn more about how Local Affiliates can affordably create and profit from their own station-specific TV Everywhere experience:
Nov13

TotalCast Control Lets Affiliates Customize Streams

Broadcasters are finding they may not have permission to stream certain shows over the internet, even with multichannel video programming distributor (MVPD) authentication and a geofence solution.  TotalCast offers a solution. Some stations have studio...
Nov06

MVPD Authentication in TV Everywhere

Photo from fiercecable. Broadcasters wanting to carry their livestream in their own application will quickly find that in order to view the network programming, the networks are requiring multichannel video programming distributor (MVPD) authentication....
Oct21

TotalCast helps broadcasters make money from TVE

New video that explains how TotalCast helps broadcasters make money from TV Everywhere by enabling the delivery of local affiliate content.
Oct16

TotalCast: Creating Solutions for Our Own Problems

TV Everywhere is the way of the future. Actually, that future is already here. Today, viewers want to be able to watch television where they want, when they want, and on whatever device they elect. We have already discussed why this can be problematic...
Oct02

TV Everywhere: Broadcasters Can Stop Experimenting Now

In July 2014, Forbes.com published an article stating that TV Everywhere “wasn’t quite there yet.” Dorothy Pomerantz came out and bluntly wrote: Right now, the problem is that networks don’t know the best way to manage shows live, on VOD and streaming...
Sep29

FCC Proposes Defining OVDs as MVPDs

This article originally appeared on multichannel.com. written by John Edgerton.   According to multiple sources, the FCC is working on an item that would define an online video provider (OVD) that delivers a linear stream of programming as an MVPD,...
Sep24

MVPD infographic

Here is an infographic we created that shows how compelling TV Everywhere is for MVPDs and their subscribers.